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Antoinette Bobbitt


Inspiration is everywhere. The fun is in the challenge. Learn something new every day.

These have been Antoinette’s guiding principles throughout the 20+ years she has spent working in the pharmaceutical and biotech industries. She has led strategic and market research initiatives for brands at various stages of the product lifecycle—including 8 product launches.

Antoinette’s therapeutic area experience includes oncology, infectious diseases, CNS, immunology, cardiovascular health, wound and skin care, adult vaccines, and medical devices. She garnered this experience working with healthcare clients including Bristol-Myers Squibb, AstraZeneca, Novartis, AbbVie, GlaxoSmithKline, Genentech, Pfizer, Abbott, ConvaTec Wound, Skin and Ostomy Care, King Pharmaceuticals, Merck/Serono, Sobi Pharmaceuticals, Collegium Pharmaceuticals, Theravance, Otsuka, Lundbeck, Teva, Bayer, and Gilead.

Antoinette earned a BS from Georgetown University and an MBA from the Fordham University Graduate School of Business in New York City. She is RIVA trained in advanced qualitative techniques.

One thing I’d change in the industry: Fewer meetings and more time to think.  What strategist doesn’t want more time to think?