The Bloc represents the culmination of a lifelong dream for Susan. She spent 12 years as a leader in the management team at Cline, Davis & Mann, where she had the privilege and responsibility of launching six multibillion-dollar brands for Pfizer, including Lipitor.
Along with her husband, Rico Viray, she founded The Cementworks in July 2000 and began building The Bloc Partners network of like-minded entrepreneurial agencies in 2005. The global launch of Spiriva in December 2001 and the success that followed helped springboard The Bloc to become the second-largest, independent, full-service healthcare creative agency in the United States today.
Susan remains committed to brand building and is continually pushing The Bloc, its teams, and its Bloc Partners to redefine what it means to build a global brand in a very challenging and rapidly evolving industry. As exciting as her past career has been, she firmly believes that the best is yet to come.
The best life change I made: When I convinced Rico to leave our positions at another agency to start The Cementworks, which grew and evolved to become The Bloc. Same industry, same clients, same work—but we became masters of our own destiny.