Giazo

THE CHALLENGE

Missed doses and skipped appointments can make male patients particularly tricky to treat. Unlike other products in the ulcerative colitis category, GIAZO had a male-only indication.

THE CHANGE

Instead of shying away from a limiting indication, we embraced it, creating a campaign all about the male patients in need of not just a change in therapy, but also a change in the entire approach to treating their ulcerative colitis.