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Poland – HealthWay


HealthWay is a multichannel healthcare communication company based in Warsaw. Our mission is to help grow our clients’ products and business while maintaining the patients’ and healthcare professionals’ right to reliable information.

For the past 10 years, we have supported more than 200 brands from more than 50 pharmaceutical companies, representing almost all therapeutic areas. Our successful campaigns in Poland and the Central and Eastern Europe (CEE) region allowed our clients to engage patients and HCPs, create strong brands, and achieve their financial goals.

Since 2010, we have focused mainly on R&D activities, exploring scientific methods, evidence-based marketing, and building proprietary methodologies. Our interdisciplinary team has developed a range of innovative tools (eg, MnemoCopy, MnemoGraphics) and products (eg, p-Detailing, e-Compliance), which enhance message perception and recall.