INSIGHT is a collegial organization of experienced healthcare communicators who together have an unmatched ability to deliver successful strategic, creative, and tactical communications.
INSIGHT was established in New Zealand in 1982 and now has two offices: one in downtown Auckland, and one in Surry Hills, Sydney, Australia. We have a wealth of communications experience with both the providers of healthcare, from practice nurses to hospital specialists, and the end users of healthcare, from children to retired seniors.
INSIGHT clients include a wide range of pharmaceutical and health-related organizations, and although both companies work on entirely separate projects, we share the same philosophy and welcome the chance to work together, doubling our creative and production firepower.
Gerrard is creative director and partner at INSIGHT in Sydney, Australia. After ten years working with pharmaceutical clients and public health campaigns in New Zealand, Gerrard crossed the ditch in 2007 to found INSIGHT Australia. Along the way he collected a number of creative awards, including Axis, Webby, Rx Club, Clio Healthcare, IPA, and Grand Global.
Gerrard is also a director of the MedicAlert Foundation in Australia and president of Sydney’s smallest community garden.
One thing I’d change in the industry: I would like to see our industry invest more in training people in the specialty area of health communications.