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India – medulla-communications-india


Medulla is among the most awarded healthcare specialist advertising agencies across the world; including being the Agency of the Year 2016 at the Cannes Lions Health and being the only agency to be in the top three at Lions Health every year since their inception in 2015. Medulla has also won almost every creative advertising award including the Clio, Global, Spikes, etc. However, equally importantly, we have also been consistently performing at various marketing effectiveness awards—in fact, the Last Words campaign was one of only 15 campaigns (across all industries) across the world in 2016 to win a gold at Lions Health for creativity and a gold at Effies for marketing effectiveness. This demonstrates our philosophy to use creativity to drive marketing effectiveness.

While Medulla is focused on healthcare advertising and communications alone, within this space we provide end-to-end services (including creative, advertising, digital platform development, medical content development and CME certification to name a few) for all stakeholders in the healthcare ecosystem. In fact, we believe in integrating the Planning, Creative and Medical Communication requirements—this allows us to start with the marketing problems that the brand is facing (or the problems faced by the brand’s customer/consumer) and then devise the best possible solution for the same.