Serviceplan Health & Life is Germany‘s most-awarded full-service healthcare agency. For 20 years, we have worked successfully for major healthcare companies and brands globally and locally.
Our mission is “building best brands” in healthcare communication. This means building and coaching profitable healthcare brands that sustainably contribute to a healthy society. We believe that a brand has to be trustworthy and relevant in order to qualify as a “best brand” in people’s lives. Demands on communication practices have increased dramatically—we meet these challenges by uniting creative, medical, and digital communication expertise.
Creativity is our strength and our core value. For our clients, we conquer this dynamic environment with innovative communicative practice and utilize our creativity to achieve measurable results with great efficiency.
Integration is our DNA. For whatever current or future challenges the healthcare market may throw our way, we offer integrated marketing and communication teams who are dedicated to working together to find answers to the questions our customers ask—top creative experts under one roof.
Florian Bernsdorf is an expert in integrated brand strategy and multichannel marketing in the healthcare sector across Rx, OTC, and consumer care. His strength derives from the diversity of his experience across various indications, combined with highly creative and integrated thinking
Florian is committed to a sustainable, modern healthcare market that focuses on patients’ needs and contributes positively to society.
Over the last 19 years, he has led Serviceplan Health & Life to become one of the leading German healthcare agencies for national and global clients.
An event that changed my life: I met my lovely wife in 1991 and, believe me, this changed my life.
Mike Rogers has driven award-winning and innovative ideas across multiple healthcare channels and customers for more than 25 years.
Mike is recognized as one of the leading creative minds in the national and international industry and has developed pioneering initiatives in the health sector. His strength is his comprehensive understanding of big brands combined with a highly creative mind. This skill set results in distinguished ideas that help our clients’ progress.
Under Mike’s creative lead, Serviceplan Health & Life has advanced to the #1 creative agency for healthcare in Germany, awarded with Cannes Lions, Global Awards, Eurobest, Clio Health, London International Awards, and many more. Mike was a member of the first-ever Lions Health Jury in 2014, the Healthcare Jury President at Eurobest in 2015, and a member of the Clio Healthcare Executive Jury in 2016. In 2017 he will be Jury president for Health & Wellness at the Cannes Lions international festival of creativity.
The best life change I made: Moving to Germany from England when I was 26.