Thenewway is one of the largest independent healthcare advertising and communication companies in Italy. Based in Milan, we have more than 25 years of experience in healthcare marketing.
Thenewway distinguishes itself by creating and developing multidisciplinary projects, discovering the most creative and strategic solutions for your brand. We are the ideal partner for brands in need of breakthrough communications to medical professionals and patients in our local market.
Our innovative strength comes from the perfect synergy between experienced creative teams and strategic, forward-thinking marketing teams. Choosing thenewway gives you a partner that will make a difference beyond your expectations, from every point of view.
Cofounder and CEO
Since childhood, Paolo has been driven by an entrepreneurial spirit. Today, as cofounder and CEO of thenewway, he continues to feed this passion by always seeking to innovate and by working with the top people in the industry.
Paolo believes that anticipating market changes and “catching” new opportunities are the key to success. This philosophy has enabled him to lead specialized healthcare communications agencies for over 25 years. Paolo transfers his beliefs and passion to thenewway family. Together, they set ambitious goals, then create transformational ideas to achieve them.
An event that changed my life: When I understood that I have to change my life every day.