Umbilical, based in Barcelona, Spain, is a multidisciplinary healthcare communication company fueled by a multichannel brand vision. We enjoy creating lasting and healthy ties to our clients. We are committed to sharing with each client the 3 core values vital to any project: energy, empathy, and enthusiasm.
We like to learn, and believe that each day we can do something better to provide value to our clients’ projects and reinvent healthcare communications to confront the changes in our industry.
Founder and CEO
Xavier Sánchez is the founder and CEO of Umbilical and Amniotic.tv. He has been working in healthcare communications for over 20 years for clients including Novartis, BMS, Boehringer Ingelheim, GSK, Merck, UCB, Ferrer, Alcon, Bayer, Chiesi, Almirall, and Nestlé. Prior to founding Umbilical, he worked as Executive Creative Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann, and Adding Targis (now CDM). He was also a Partner and Creative Director at Pavlov. Xavier’s work has been honored at both national and international competitions, and he has served as a jury member for Cannes Lions Health, The Global Awards, and the Clio Healthcare Awards. Xavier is a board member of PMFarma Magazine and author of 2 books on healthcare advertising. He is currently Professor of Brand Communication, Corporate Communication, and Creative Skills at ESIC Business School and Associate Professor at EADA Business School.
Xavier strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.
One thing I’d change in the industry: People who make decisions because of fears rather than intuition.