From connected care to concepts, immunotherapy to augmented
reality, we're restlessly exploring where science and creativity meet.
To diagnose and treat rare forms of epilepsy, doctors need a lot of information at their fingertips. At a time when in-person education was harder than ever, we created a virtual booth, open 24/7, with clinical data, patient stories, and the first-ever type treatment uniquely designed to help doctors visualize various seizure types critical to diagnosis.
TRUE TO YOUR HEART
In the United States, 1 in 3 deaths is caused by cardiovascular disease (CVD). Millions have turned to fenofibrates, fish oil supplements, or niacin. But these products are not FDA approved and do not provide any cardiovascular benefit. In order to educate those living with CVD, we partnered with Amarin to create an iconic heart and placed it around New York City. Through an unbranded TV commercial, website, and targeted banner ads, we asked consumers everywhere to rethink their heart health, evaluate their treatment options with their doctor, and stay true to their hearts.
What will the future of healthcare hold? Will algorithms eclipse doctors entirely? We hope not. That’s why, for National Doctors' Day, we created a short film about innovation and humanity to demonstrate just how irreplaceable healthcare professionals are. To launch the film and thank doctors everywhere, we partnered with Tribute, the world’s leading video gratitude platform. The film received critical acclaim, multiple film festival badges, and widespread viewership around the world.
Heart failure is vastly unknown and underappreciated as a complication of type 2 diabetes. To generate an immediate sense of urgency around this hidden risk, we created an awareness campaign that dramatized the insidious threat encroaching on the hearts of vulnerable patients.
THERE'S NEVER BEEN A BETTER TIME TO BE PREGNANT
Expecting parents have one thing in common: they don’t know what to expect. With this cross-channel digital campaign, we helped drive awareness of noninvasive prenatal testing, or NIPT, to show expecting parents just how comforting and empowering early insights into their pregnancy could be.
For many during COVID-19, the most frequent possibility of transmission was their doorstep, where essentials were being delivered. So, we invented SafeCode—a barcode scanner with built-in UV-C light technology proven to destroy pathogens on packages in seconds. Given our mission of “Be Great to Do Good,” we launched SafeCode with a social media campaign called “Steal Our Invention,” giving our design specs to any company for free, so it could be rolled out quickly and save as many lives as possible.
When it comes to getting proper healthcare, it shouldn’t matter how white or black your name and voice sound. But in 2020, it unfortunately still does. That’s why we partnered with EmpowHer NY to spark a conversation around unconscious bias in medicine. “The Call” exposes the reality that women of color all too often receive lesser treatment than their white counterparts by revealing just how different outcomes can be, even when patients present with the same symptoms.
MEMORIES FOR MEMORY LOSS
Based on research on the pacifying effects of familiar sights, sounds, and memories for those struggling with dementia, we partnered with Tribute—the world's leading video gratitude platform—to create a specialized version of their product for the dementia community. This new tool lets loved ones share meaningful memories for people with dementia to access and enjoy—and make life more normal.
HEARING VOICES OF SUPPORT
Schizophrenia is an extremely isolating condition, and many don’t know how to interact with those affected. Hearing Voices of Support transforms the stigma of hearing voices into a rallying cry of support. This multichannel experience included moving testimonials, a Times Square billboard, and an interactive art installation confronting audiences with the reality of the condition and the power of destigmatization—encouraging more openness, discussion, and acceptance.
AMADA SENIOR CARE
More than 1 out of 3 caregivers are in the highest risk category for cardiovascular events, and 30% of them die before those for whom they are caring. So we asked ourselves, who is caring for caregivers? Introducing WheelCare, the first wheelchair handles that double as an ECG monitor—to remind those in charge of others’ lives not to neglect their own and to empower them to turn caregiving into a two-way street.