The only cause is health. The only direction is forward. The only bar is higher.
Heart failure is vastly unknown and underappreciated as a complication of type 2 diabetes. To generate an immediate sense of urgency around this hidden risk, we created an awareness campaign that dramatized the insidious threat encroaching on the hearts of vulnerable patients.
There’s never been a better time to be pregnant
Expecting parents have one thing in common: they don’t know what to expect. With this cross-channel digital campaign, we helped drive awareness of noninvasive prenatal testing, or NIPT, to show expecting parents just how comforting and empowering early insights into their pregnancy could be.
Memories for Memory Loss
Given the ongoing research into the pacifying effects of familiar sights, sounds, and memories for those struggling with dementia, we partnered with Tribute—a video greeting card startup that makes personalized video messages from loved ones for life’s major milestones—to create a specialized version of their product for the dementia community. This new tool lets loved ones, no matter where they are, share the meaningful memories that people with dementia can still access and enjoy—to help make life less frightening, more familiar, and, yes, normal.
hearing voices of support
Schizophrenia is an extremely isolating condition, and most people don’t know how to interact with those affected. The Hearing Voices of Support initiative for SARDAA transforms the stigma of hearing voices into a rallying cry of support from the community. This multichannel experience included moving testimonials, a Times Square billboard and activation, and an interactive art installation that confronted its audience with the daily reality of the condition, as well as the power of destigmatization—in order to encourage more openness, discussion, and acceptance.
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